Morris Gituku

<h2>Radio 254: Kenya's Premier Online Station for 100% Local Music</h2>
<p>Radio 254 is an innovative online radio station playing exclusively Kenyan music 24/7. Dedicated to promoting local talent and cultural heritage, this non-profit platform connects Kenyan artists with global audiences.</p>
<h2>Station Profile</h2>
<table>
<tbody>
<tr>
<th>Detail</th>
<th>Information</th>
</tr>
<tr>
<td>Genre</td>
<td>Kenyan Music, Hip Hop</td>
</tr>
<tr>
<td>Broadcast Frequency</td>
<td>Digital Only</td>
</tr>
<tr>
<td>Coverage Region</td>
<td>Global (Online)</td>
</tr>
<tr>
<td>Languages</td>
<td>English</td>
</tr>
<tr>
<td>Founded</td>
<td>2020</td>
</tr>
<tr>
<td>Contact Information</td>
<td>Email: radio254@icloud.com<br>Website: <a href="https://www.254.radio" target="_blank" rel="noopener">www.254.radio</a></td>
</tr>
<tr>
<td>Studio Address</td>
<td>Jasmine Centre, Westlands, Kenya</td>
</tr>
<tr>
<td>Social Media</td>
<td>X/Twitter: <a href="https://twitter.com/Radio254Online" target="_blank" rel="noopener">@Radio254Online</a></td>
</tr>
</tbody>
</table>
<h2>Station History &amp; Background</h2>
<p>Radio 254's journey began with Njukia Kiuri, who had dreamed of owning a radio station since 2013. His original goal was to play as much Kenyan music as possible, but he faced numerous hurdles in acquiring a traditional radio frequency. The process was expensive and laden with regulatory challenges, including extended waiting periods and the prohibitive costs of setting up transmission towers across different cities.</p>
<p>The COVID-19 pandemic presented an unexpected opportunity when Njukia had a breakthrough realization. With more people spending time online, he pivoted to establishing an internet-based station instead. This marked the birth of Radio 254, Kenya's first online radio station dedicated exclusively to Kenyan music and content. He later partnered with Eric Kinyua, who became the CEO, and together they expanded from a purely virtual presence to acquiring a physical studio space where artists could meet, collaborate, and record music. This space became more than just a broadcasting center &ndash; it evolved into a creative hub for Kenya's music industry.</p>
<p>Today, Radio 254 stands as a pioneering platform in Kenya's media landscape, proudly claiming the position of Kenya's number one online radio station. With a reported listenership of 3 million worldwide, it has established itself as a significant cultural institution dedicated to showcasing Kenyan talent to both local and international audiences. As the first radio station to ever play 100% Kenyan music, Radio 254 has created a unique home for local artists, effectively addressing the longstanding issue of limited airplay for Kenyan music on conventional stations.</p>
<p>Radio 254 delivers a diverse array of Kenyan sounds to listeners worldwide through multiple access points including their website, mobile applications for both Android and iOS, and various online radio aggregators. <a href="https://radio.co.ke" target="_blank" rel="noopener">Listen live</a> to experience the authentic sounds of Kenya's music scene.</p>
<p>The station continues to evolve with new initiatives including the recent launch of RADIO TV 254, a 24-hour live TV station that became available on Radio 254's website in November 2023. Looking forward, the station has announced plans to roll out a new platform in the coming months that promises to further enhance its mission of promoting Kenyan creative content.</p>
<p>Radio 254 represents a significant cultural achievement for Kenya, providing not just entertainment but a vital platform that celebrates and preserves the country's musical heritage while supporting emerging artists. As a non-profit venture dedicated solely to Kenyan content, it offers an authentic showcase of the nation's creative talent and serves as a bridge connecting Kenya's music industry with global audiences.</p>

Kenya

Radio 254 is an innovative online radio station playing exclusively Kenyan music 24/7. Dedicated to promoting local talent and cultural heritage, this non-profit platform connects Kenyan artists with global audiences.

Radio 254

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