Morris Gituku

<h2>Milele FM Kenya: Kenya's Premier Swahili Radio Station | African Rhumba &amp; Urban Hits</h2>
<table>
<tbody>
<tr>
<th>Detail</th>
<th>Information</th>
</tr>
<tr>
<td>Genre</td>
<td>Rhumba, Urban (Afrobeats, Bongo, Reggae), Pop</td>
</tr>
<tr>
<td>Broadcast Frequency</td>
<td>104.8 FM (Nairobi), 103.1 FM (Eldoret), 96.7 FM (Mombasa), 92.7 FM (Webuye)</td>
</tr>
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<td>Coverage Region</td>
<td>Nationwide (Nairobi, Mombasa, Kisumu, Eldoret, Nakuru, Meru)</td>
</tr>
<tr>
<td>Languages</td>
<td>Swahili (primary), English (secondary)</td>
</tr>
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<td>Ownership</td>
<td>TV Africa Kenya Holdings (MediaMax Network Ltd)</td>
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<td>Founded</td>
<td>2008</td>
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<td>Contact Information</td>
<td>Phone: +254 700 936000<br>Email: info@milelefm.co.ke<br>Website: https://atunwapodcasts.com/player/milelefm.html</td>
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<td>Studio Address</td>
<td>Kijabe Street, Longonot Place, 3rd Floor, Nairobi</td>
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<tr>
<td>Social Media</td>
<td><a href="https://www.facebook.com/MileleFM/" target="_blank" rel="noopener">Facebook</a>, <a href="https://twitter.com/milele_fm" target="_blank" rel="noopener">X (Twitter)</a></td>
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</tbody>
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<h2>Station History &amp; Background</h2>
<p>Milele FM launched in 2008 under MediaMax Network Ltd, a subsidiary of TV Africa Kenya Holdings linked to the Kenyatta family&rsquo;s media empire. Initially positioned as "the home of African hits," it carved a niche by blending Congolese Rhumba with Swahili urban music, targeting Kenya&rsquo;s youth and middle-class audiences.</p>
<p>The station faced early challenges, including competition from Royal Media Services&rsquo; vernacular stations, but stabilized by focusing on Rhumba&rsquo;s enduring popularity in East Africa. A 2014 listenership decline prompted a strategic shift toward curated playlists and youth-centric programming, cementing its reputation as Kenya&rsquo;s definitive Rhumba hub.</p>
<p>Today, Milele FM ranks among Kenya&rsquo;s top 10 radio stations, with 6% national listenership. Its cultural significance lies in promoting Swahili-language content and preserving Rhumba traditions while integrating contemporary African genres like Bongo Flava and Afrobeats.</p>
<h2>Programming Highlights</h2>
<table>
<tbody>
<tr>
<th>Show Name</th>
<th>Schedule</th>
<th>Description</th>
</tr>
<tr>
<td>Milele Breakfast</td>
<td>Weekdays 6:00&ndash;10:00 AM</td>
<td>Morning drive show blending news, humor, and Rhumba classics with hosts Francis Luchivya &amp; Wilbroda</td>
</tr>
<tr>
<td>Milele Drive</td>
<td>Weekdays 4:00&ndash;8:00 PM</td>
<td>Evening commute program featuring urban African hits and listener interactions</td>
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<td>Milele Sport</td>
<td>Daily 8:30&ndash;9:00 PM</td>
<td>Sports news and analysis focusing on Kenyan Premier League and international fixtures</td>
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<tr>
<td>Shangwe na Utukufu</td>
<td>Sundays 3:00&ndash;7:00 PM</td>
<td>Gospel Rhumba and inspirational talk segment hosted by Mtume Paulo Mchesi</td>
</tr>
</tbody>
</table>
<h2>Notable Personalities</h2>
<ul>
<li><strong>Eva Mwalili</strong><br>Host of Baraka za Milele (4:00&ndash;6:00 AM), renowned for her soothing Swahili narration and Rhumba curation. Built the station&rsquo;s early-morning audience through devotional content.</li>
<li><strong>Francis Luchivya</strong><br>Co-host of Milele Breakfast, brings 15+ years&rsquo; experience from Royal Media Services. Pioneered cross-generational appeal by mixing retro Rhumba with current hits.</li>
<li><strong>Alibaba Kilingo (Karithi Erick)</strong><br>Weekend host of Rumba Oxygen and Reggae Zone (8:00 PM&ndash;12:00 AM). Popularized Lingala-Rhumba fusion in Kenya&rsquo;s coastal regions.</li>
</ul>
<p>Milele FM dominates Kenya&rsquo;s Swahili radio landscape through its unique fusion of Rhumba heritage and urban African trends. As part of the Kenyatta-linked MediaMax network, it leverages corporate backing while maintaining grassroots cultural relevance. With plans to expand digital streaming and integrate AI-driven playlists, Milele FM is poised to reinforce its role as East Africa&rsquo;s Rhumba ambassador for Gen-Z audiences.</p>

Kenya

Tune into Milele FM Kenya for the best Swahili Rhumba, African hits, and urban music. Live broadcasts from Nairobi, Mombasa, Kisumu & beyond. Listen live now!

Milele FM

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