Morris Gituku

<h2>East FM Kenya 106.3 Nairobi | Live Streaming Bollywood &amp; Asian Mix Radio</h2>
<table>
<tbody>
<tr>
<th>Detail</th>
<th>Information</th>
</tr>
<tr>
<td>Genre</td>
<td>Bollywood, Indian pop, Asian cultural programming, news</td>
</tr>
<tr>
<td>Broadcast Frequency</td>
<td>106.3 FM (Nairobi), 89.5 FM (Mombasa), 89.8 FM (Kisumu)</td>
</tr>
<tr>
<td>Coverage Region</td>
<td>Nairobi, Mombasa, Kisumu</td>
</tr>
<tr>
<td>Languages</td>
<td>English, Hindi</td>
</tr>
<tr>
<td>Ownership</td>
<td>Radio Africa Group</td>
</tr>
<tr>
<td>Founded</td>
<td>1998</td>
</tr>
<tr>
<td>Contact Information</td>
<td>Phone: +254 711 949106<br>Email: info@eastfm.com<br>Website: https://eastfm.com/</td>
</tr>
<tr>
<td>Studio Address</td>
<td>P.O. Box 32364 &ndash; 00600, Westlands, Nairobi, Kenya</td>
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<td>Social Media</td>
<td>Facebook, Twitter/X</td>
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</tbody>
</table>
<h2>Station History &amp; Background</h2>
<p>East FM, launched on 9 February 1998, emerged as Africa&rsquo;s first privately owned Asian radio station, targeting Kenya&rsquo;s South Asian diaspora and expatriate communities. Founded under the Radio Africa Group, it initially broadcasted in Nairobi before expanding to Mombasa and Kisumu. The station filled a critical gap in media representation for Kenya&rsquo;s Asian population, blending Bollywood music with local cultural content.</p>
<p>Over 27 years, East FM has evolved into a multimedia hub, integrating with Radio Africa&rsquo;s Kiss TV and digital platforms. Milestones include launching Kisumu coverage in 2011 and pioneering bilingual (English-Hindi) broadcasts. Today, it commands over 80% reach among Kenya&rsquo;s Asian listeners while attracting broader audiences through partnerships with mainstream stations like Kiss FM. Culturally, East FM preserves Asian heritage through festivals, religious programming, and Bollywood entertainment while fostering intercommunity dialogue in Kenya&rsquo;s multicultural landscape.</p>
<h2>Programming Highlights</h2>
<table>
<tbody>
<tr>
<th>Show Name</th>
<th>Schedule</th>
<th>Description</th>
</tr>
<tr>
<td>The Big Breakfast Show</td>
<td>Weekdays 6&ndash;10 AM</td>
<td>Morning mix of Bollywood hits, traffic updates, and light-hearted banter</td>
</tr>
<tr>
<td>Mid Morning Masala</td>
<td>Weekdays 10 AM&ndash;1 PM</td>
<td>Classic Hindi film music and listener dedications</td>
</tr>
<tr>
<td>City Lights</td>
<td>Weekdays 4&ndash;7 PM</td>
<td>Drive-time show blending Kenyan and international Asian pop</td>
</tr>
<tr>
<td>Koroga Night</td>
<td>Fridays 8&ndash;11 PM</td>
<td>Live DJ sets fusing Afrobeat with Bhangra and Bollywood remixes</td>
</tr>
</tbody>
</table>
<h2>Notable Personalities</h2>
<div class="personality">
<h3>Nimrat Kaur</h3>
<p>21-year-old presenter dual-casting on East FM and Kiss FM since 2022. Hosts drive-time shows tailored for multicultural youth, bridging Bollywood and Kenyan pop cultures. Featured in Asian Arena for innovating bilingual entertainment content.</p>
<p>&nbsp;</p>
</div>
<p>East FM remains Kenya&rsquo;s definitive voice for Asian cultural preservation and fusion, leveraging Radio Africa Group&rsquo;s infrastructure to deliver genre-spanning music and community-focused programming. With its expansion into digital streaming and cross-station collaborations, the station continues redefining pan-African media while maintaining its core identity as a cultural bridge. Future initiatives likely include enhanced podcast offerings and deeper integration with video platforms under Radio Africa&rsquo;s multimedia strategy.</p>

Kenya

Tune into East FM Kenya for 24/7 Bollywood hits, Indian pop, and Kenyan-Asian cultural programming. Listen live to Africa's premier Asian radio station.

East FM

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