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Radio

Trace FM

Nairobi
Created: 24 Mar 2025
Updated: 24 Jul 2025

Trace FM: Kenya's Premier Urban Music Radio Station

Trace FM has established itself as a dominant force in Kenya's radio landscape since its November 2019 launch. Operated by global media powerhouse TRACE, the station broadcasts from Nairobi while serving multiple urban centers with its specialized Afro-urban programming. Catering primarily to millennial and young adult audiences, Trace FM delivers a dynamic blend of East African hits and international hip-hop/R&B tracks. The station's mission centers on entertainment and youth empowerment through culturally relevant content, supported by state-of-the-art broadcast technology. Listen live to Trace FM for uninterrupted music and cultural programming across Kenya.

Detail Information
Genre Afro-pop, Afro-beat, Hip-hop, R&B, Reggae, Dancehall, Bongo Flava, Afro-fusion
Broadcast Frequency Nairobi (95.3 FM), Mombasa (92.0 FM), Kisumu (99.1 FM), Eldoret (90.9 FM), Nakuru (91.8 FM), Webuye (98.0 FM)
Coverage Region Nationwide across major Kenyan urban centers
Languages English
Ownership TRACE (global media network)
Founded November 2019
Contact Information Phone: +254-718-353-499
Email: [email protected]
Website: https://www.traceradio.co.ke
Studio Address 3rd Floor, ABC Place, Waiyaki Way, Westlands, Nairobi, Kenya

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Trace FM distinguishes itself through unparalleled focus on contemporary African urban culture, seamlessly blending local musical innovation with global trends. Its curated playlists showcase emerging East African artists alongside established international acts, creating a unique sonic identity that resonates with youth audiences. The station's commitment to cultural relevance and technological excellence positions it as the essential platform for Kenya's vibrant urban music scene.