Meru County lies on the north-eastern slopes of Mount Kenya, home to the Meru people and one of Kenya's most agriculturally diverse regions. The county produces miraa (khat), tea, coffee, macadamia, and a wide range of horticulture for both domestic and export markets. Radio stations in Meru broadcast in the Meru language — a Bantu language closely related to Kikuyu and Embu — alongside Swahili and English, serving a community with strong cultural identity and a reputation for entrepreneurialism and commerce. Agricultural market information is particularly important to Meru listeners given the county's role in national commodity production, especially the miraa trade whose prices are broadcast daily. The county's mountainous terrain and dispersed rural settlements make radio an important medium for reaching communities in areas where infrastructure limits internet and television access. Stream Meru County radio stations live on Radio.co.ke.

