Morris Gituku

<h2>Muuga FM Kenya | Kimeru Radio Station | Live Stream &amp; Community Focus</h2>
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<th>Detail</th>
<th>Information</th>
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<td>Genre</td>
<td>Kimeru cultural programming, News, Talk shows, Music</td>
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<td>Broadcast Frequency</td>
<td>FM 88.9</td>
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<td>Coverage Region</td>
<td>Upper Eastern Kenya: Meru, Tharaka, Tigania, Igembe, Isiolo, Moyale, Marsabit, Mwingi</td>
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<td>Languages</td>
<td>Kimeru (Meru), Swahili</td>
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<td>Ownership</td>
<td>Royal Media Services Limited</td>
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<td>Founded</td>
<td>2005</td>
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<td>Contact Information</td>
<td>Phone: +254 20 2721415<br>Email: citizen@royalmedia.co.ke<br>Website: citizen.digital/radio/muuga-fm-11</td>
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<td>Studio Address</td>
<td>Communication Centre, Maalim Juma Road Off Dennis Pritt Rd, Nairobi</td>
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<td>Social Media</td>
<td>Facebook, X (Twitter)</td>
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<h2>Station History &amp; Background</h2>
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<p>Muuga FM, launched in 2005 under Royal Media Services, emerged as part of Kenya&rsquo;s vernacular radio expansion following media liberalization in the 1990s. Named after the Kimeru greeting &ldquo;Muuga&rdquo; (&ldquo;How are you?&rdquo;), the station prioritized preserving Ameru cultural identity while addressing regional socio-economic issues. Initially serving Meru County, its coverage expanded to 12 sub-counties in Upper Eastern Kenya, including Tharaka, Tigania, and Marsabit, leveraging FM and digital streaming.</p>
<p>Key milestones include its role in mobilizing community health initiatives, such as free cancer screenings in Imenti South (2024), and hosting listener engagement caravans like the 2022 tour featuring presenters in Nkubu, Chuka, and Chogoria. As of 2025, Muuga FM remains a market leader in Meru-language broadcasting, competing with state-run KBC and niche community stations. Its cultural significance lies in amplifying Ameru traditions, such as storytelling and Kimeru music, while fostering dialogue on governance, education, and public health.</p>
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<p>Muuga FM&rsquo;s unique value lies in its dual role as a cultural custodian and community advocate for Kenya&rsquo;s Ameru population. By blending traditional music, local news, and participatory programming, it strengthens regional identity while addressing contemporary challenges like healthcare access. As vernacular media faces scrutiny over ethical standards, Muuga FM&rsquo;s focus on grassroots engagement positions it for sustained relevance. Future growth may hinge on digital expansion and partnerships to address systemic issues like cancer prevalence in Meru. Its legacy as a voice for Eastern Kenya&rsquo;s marginalized communities underscores its enduring impact in a fragmented media landscape.</p>
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Kenya

Muuga FM delivers authentic Kimeru cultural programming, local news, and community-driven content from Kenya's Upper Eastern region. Tune in for live Meru traditions, sports, and social discourse.

Muuga FM

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